Rodeo sponsorship ropes ’em in

Posted on April 15, 2011

When TransCanada became the official sponsor of Barrel Racing at RodeoHouston for 2011, the company wanted a champion to help build excitement at its Houston location. The client was inspired from the work from the 2010 CGX EMERGE conference – and decided to make Grand Format a part of a winning strategy for generating enthusiasm about its sponsorship of this premier rodeo event.

The team scored high, creating 4 striking floor graphics for display on 6 floors, along with 3 high-energy glass door clings. “The client was extremely pleased and the project was a huge success!”


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