Posted on May 18, 2011
Powerful Technology Platform Includes User-Friendly Applications Specifically Designed for Marketing Success
Houston, TX, May 18, 2011 – Consolidated Graphics, Inc. (NYSE: CGX) announced today the introduction of WorkSmart Suite, an integrated technology platform of marketing solutions. Backed by Consolidated Graphics’ international print production capabilities, including the world’s most advanced digital footprint, WorkSmart Suite represents an end-to-end solution for creating, distributing and managing breakthrough marketing campaigns.
Created from 15 years of experience in providing technology solutions across a myriad of industries, WorkSmart Suite is designed to help marketers grow sales, cut costs and improve marketing returns. Applications include web2print, integrated multichannel marketing and data asset management.
“WorkSmart Suite is a flexible, adaptable technology set that can be used across a multitude of industries,” said Paul Garner, executive vice president and Chief Technology Officer of Consolidated Graphics. “WorkSmart Suite allows our customers to create custom marketing solutions that advance their goals and help capture market opportunities. WorkSmart Suite also demonstrates our commitment to technology and allows users the flexibility to adopt the entire platform or choose individual applications to meet specific needs.”
A premier application within WorkSmart Suite is “Streamline,” an advanced web2print solution that represents the next generation of Consolidated Graphics’ widely successful StoreFront tool. Streamline provides 24/7 access to users and simplifies the process of on-demand print purchasing, management and distribution of marketing material, to help customers increase sales, improve control over their marketing material, eliminate waste and cut their total cost of ownership.
Streamline features a completely redesigned system architecture, based on an industry-standard variable data printing engine and best-of-breed e-commerce engine. This web-based solution provides for a rapid, lower-cost implementation with significantly increased functionality for customers, including instant on-screen proofing, mail list procurement and HTML products. The value of Streamline is further enhanced by its seamless and automated connection to a preferred CGX production and fulfillment company.
WorkSmart Suite also includes the following marketing applications:
• “Connect,” formerly known as CrossMedia – a direct marketing tool that links personalized print and electronic media to connect marketers with customers to drive results. Its features include personalized direct mail, personalized websites, personalized webmail, personalized text messages, personalized QR codes, social media and database integration, management and enrichment.
• “Organize,” formerly known as Digital Asset Management – a cyber library for marketers, providing an on-line system for organizing, protecting and maximizing the value of digital marketing assets. It accommodates all forms of digital media including photos, layouts, logos, videos, PowerPoint presentations, signatures and Word, PDF and Excel files.