Wendy’s & Mitsubishi

Posted on December 10, 2010

Grand Format serves up a big breakfast at Wendy’s! Mural signage was a key component of the overall marketing strategy to promote the introduction of Wendy’s new fresh made breakfast menu to select test markets. Together with the client, the Grand Format team created a tempting banner along with appetizing window graphics. Wendy’s field marketing team reports that they “love the look” and that there has been a measurable boost to sales immediately after installation. The Grand Format crew was rated as excellent in five categories: quality of print, installation, communication, execution, and perceived value.  What a great way to start the day!

Grand Format first to the finish with Mitsubishi

You can’t beat the thrill of a new car. To help build excitement for Mitsubishi’s fall launch, the Grand Format team worked to product sleek launch kits for 450 dealers. The kits came equipped with window perfs, floor graphics, windshield clings, and two exterior banners. The kits were also appointed with interior and exterior vehicle clings. Placed in key spots on the cars, the clings served as a powerful tool for highlighting special features of each model. The team also generated the vehicle wraps used in both a TV campaign, and a live test drive experience. The ad agency was impressed with the quality, saturation, and image reproduction. Now that’s superior performance!

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