aspenhome specializes in thoughtful, innovative furniture design for the way people work, play, and relax at home. For the five-day Las Vegas Market trade show event at Las Vegas World Market Center, the company tapped Melisa Harry, AE at Ironwood Litho (a WPC sister company in Tempe, AZ), and the GF team to help create an atmosphere for its showroom that would reflect the style and energy of the aspenhome experience.
This project would go far beyond simple poster installation. In preparation for the Las Vegas Market, aspenhome consulted with its creative teams to ensure the event environment would appear “mainstage,” as opposed to just another trade show space.
The finished product required complex artwork printed on multiple substrates. Digital wall paper, wall murals, and poster boards were integrated into the showroom layout, and functioned as interior design elements within the display.
Melisa reports that the showroom was a hit. “Not only did aspenhome’s internal customers take notice, but its retailers are partnering with us to create the same experience in their store environments.
The client also had rave reviews: “They really went above and beyond to complete this project. We appreciated all the hoops they jumped through to get everything done in time for the show. That’s why they will be working with us on our graphic for High Point Market, the largest furnishings industry trade show in the world.”
Have questions about GRAND FORMAT? The Wentworth team can help facilitate discussions with the GFT (Grand Format Team) to get you EXACTLY what you need.