CGX and HP helps National Geographic Magazine “Make Your Shot” the Cover of Special Collector’s Edition
Consolidated Graphics, a leading North American provider of print solutions, is using its HP Indigo digital presses to produce the covers, which are then bound to copies of the special edition magazine. This project is part of Consolidated Graphics’ increasing focus on personalized digital print solutions, a reflection of the growing trend among magazine publishers. “National Geographic magazine publishes the most outstanding visual images and is truly one of the world’s pioneers when it comes to photographic excellence,” said Jenny Sotto-Siquioco, Country General Manager, Imaging and Printing Group, HP Philippines. “The move to utilize HP Indigo technology for the magazine’s print-on-demand customizable cover is a testament to the excellent photo-quality imaging and superb productivity that HP Indigo presses deliver.”
The National Geographic Your Shot Collector’s Edition is the first special edition from National Geographic magazine devoted entirely to reader photography. The magazine has cultivated an extensive web-based group of photography lovers through its three-year-old “Your Shot” online offering and the more recent “My Shot,” which was launched in 2008 as an active photography-based community. To create the Your Shot Collector’s Edition, editors selected 101 images from the more than 150,000 photos that have been submitted through the Your Shot Webpage since June 2006.
National Geographic’s regular gravure and web offset print service provider produced the body of the issue, as well as a complete newsstand version that does not have a customized cover. National Geographic worked with its e-commerce solutions provider to develop a web-to-print tool for the creation of customized covers. Consolidated Graphics then prints the covers on demand using HP Indigo 7000 digital presses installed across its network of plants in North America.
by E.Seboldt http://cgxpublishing.com/news-107.html